A brand or design manual for a new Danish-Chinese company based in Aarhus and Shanghai. The design manual includes the new visual identity (i.e. logo, stationery, fonts, colour palette, graphic elements).
Logo
Primary logos
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/0e1845e38c316ccc206605b9c538de53/62cf71b5-1229-4458-9e21-3526b41f20ac_rw_1920.jpg?h=ed7164fc744be3a5ce1fba4c28c3d671)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/0e1845e38c316ccc206605b9c538de53/6f1e597d-b00d-46c9-ad6d-2c3c3dd7276c_rw_1920.jpg?h=f8b16288f9d933e76a6941b8fb0ba80d)
Black & white logos
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/0e1845e38c316ccc206605b9c538de53/58d7c2e0-07eb-4e61-8891-c6e973b8fea3_rw_1920.jpg?h=9b9a0ba9ffe0e4eb132a652f9547d49c)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/0e1845e38c316ccc206605b9c538de53/af88a344-d8e0-456b-8181-af4825cafe72_rw_1920.jpg?h=9b1e0ec25577be50aa8486d2c45e46b5)
Responsive logo
The Eighty8Agency logo is made in three different sizes – so it can adapt to the media where it is displayed (i.e. website, tablet, phone).
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/0e1845e38c316ccc206605b9c538de53/ca57897d-eaaf-46fa-85a7-08c2a7baff6f_rw_1920.gif?h=778eb6d343e07393a0ef71494260fd4a)
Colours
Corporate colours – CMYK, RGB & HEX
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/0e1845e38c316ccc206605b9c538de53/dd8aeae7-ff8c-4cdf-96b5-5fe00ee5a68d_rw_1920.jpg?h=3dfde03f8577249872a13f276de0e61e)
Graphic element
A pattern of Chinese & Latin eights in corporate colours. The number 8 is considered a very lucky number in Chinese Culture. The number 8 八 (Ba in Chinese) has the similar pronunciation with 发 (Fa, which means wealth or fortune).
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/0e1845e38c316ccc206605b9c538de53/4ce97646-c183-40a1-8335-f30e2e245100_rw_1920.jpg?h=022491191cb6640784ae639058af0a97)
Stationery
Letterhead, business card, envelope
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/0e1845e38c316ccc206605b9c538de53/73f5ede9-fd27-413a-809c-d1fbfc17c916_rw_1920.jpg?h=7e06f6c848f2bfe5fd79ae98ac06bdcb)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/0e1845e38c316ccc206605b9c538de53/c411c380-13f5-4b3b-a958-2834949ea046_rw_1920.jpg?h=d2f6a7bc0e771a7108d28b8e05935cd6)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/0e1845e38c316ccc206605b9c538de53/890f92e4-9f97-4096-8933-dd956c70760b_rw_1920.jpg?h=60afc5c2626c54ef9fb2caaf1acd848c)
Design Manual manual
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/0e1845e38c316ccc206605b9c538de53/b2a4da2f-5b6c-491e-92a4-86598b0d12bf_rw_1920.gif?h=d5482a0aa7c3c7b0acc600b7859639fc)
Thanks for watching!